To attract the right target audience, the game puts a lot of focus into advertising. However, there is no doubt that Wild Rift attracts many new players as well. Whether that is the fact it fits into their lifestyle better, because of time constraints, or the fact that a lot of people don’t have access to a PC anymore. “Playing League of Legends on other platforms has been something that the players have asked for and wanted for a really long time now for all sorts of reasons. Here’s what Wild Rift’s Design Director, Brian Feeney says about this. You must be wondering – why did Riot create this game? What is the game’s target audience? Overall, it’s safe to say that League of Legends: Wild Rift is a very successful mobile game, thanks to its UA and monetization strategy. That’s thanks to Wild Rift’s advertising strategy.Īs you’d expect, the majority of Wild Rift’s revenue came from the United States (more than 25 million). The majority of downloads are coming from the following markets – the Philippines, the United States, Brazil, South Korea, and Turkey.Īs far as revenue, Wild Rift passed the $100 million mark and in 2022, it earned anywhere from $3 to $6 million. On average, Wild Rift got around 1 million downloads each month during 2022 – that means new players are still coming to this game. You’re probably wondering how is this game doing in 2022. Get 3 days of free access to all AppMagic’s features, as well as 10% off, by clicking this link. It reached more than 50 million downloads since its late 2020 release according to AppMagic. When it comes to attracting new users and driving downloads, Wild Rift has been quite successful. Wild Rift only has a few major competitors: Mobile Legends: Bang Bang and Honor of Kings. Unlike on PC, the MOBA market isn’t as crowded on mobile, especially in the western market. The game falls into the MOBA strategy genre. As of March 29, US players were finally able to give it a try. This game has been slowly rolling out since October 2020, region after region. Riot Games’ League of Legends: Wild Rift was a highly anticipated title. In this Wild Rift monetization analysis, I will answer these and many other questions about the game. Is it really free-to-play? What’s the game’s monetization strategy? Just like its PC version, League of Legends: Wild Rift claims to be completely free-to-play. The mobile game industry keeps on booming, so it was time for this game to join the competition. There are no details regarding specific release date for Wild Rift on other consoles, so stay tuned for more updates if and when Riot Games makes more information regarding Wild Rift’s remaining console rollouts public.League of Legends has been dominating esports for over a decade. Those looking to play League of Legends: Wild Rift on consoles will have to wait, but the Riot Games partnership with Microsoft via Xbox Game Pass PC could hint at Wild Rift hitting consoles in the near future, perhaps through the console version of the Xbox Game Pass after enough of a ‘test period’ has taken place for users playing Riot-developed titles via Xbox Game Pass PC. When Will League of Legends: Wild Rift Be On Consoles? Those who linked their accounts before Janualso received a Random Emote Chest. League of Legends: Wild Rift’s unlocked benefits included all 80+ champions, day-one access to every new champion as they’re released, and a 20% XP boost. On January 11, 2023, Riot Games’ partnership with Xbox Game Pass brought new rewards for all titles to gamers with the Xbox App on PC installed. In addition to being able to play on a smartphone, Riot Games has promised that Wild Rift would eventually be coming to video game consoles in the years following its release. Make no mistake, though – the top cut of competition in Wild Rift is fierce the game has already fostered its own esports ecosystem similar to its PC counterpart, with the most recent season culminating in the 2022 Icons Global Championship last November. The mobile gaming market offers far more accessibility for players around the world as well as convenience for those looking for a slightly more casual League of Legends experience. Since its release on October 27, 2020, League of Legends: Wild Rift – the mobile ‘version’ of Riot Games’ multiplayer online battle arena League of Legends – has been a hit across the globe.
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